Sell! Sell! Sell!

Even Google admits search moved to social

Google just built an SEO tool for your TikToks and Food Network just entered live selling

50,000 creators, one World Cup

LinkedIn just built a creator marketplace for B2B

Plus a creator ad that beat the studio version on ROAS, and Substack paying creators millions.

Stop measuring conversion on social

The platform that sells it rarely logs the sale. What that means for your budget, and three moves this week.

Affiliate is having its moment

Amazon put the AI shopper up for sale. Minecraft built an affiliate program from scratch. The trust layer is the new battleground.

The B2B creator economy just got real

LinkedIn just passed YouTube on share of voice .... so .... as we close the door on Small Business Month, lets take a look at the massive window of opportunity this represents for B2B marketing opportunities

TikTok wants to own your entire funnel

New tools announced at TikTok world last week

Why creators are turning down cash deals

What happens when creators want a stake, not just a fee?

Instagram Shop is BACK!

as TikTok Shop just closed out a $4.9B quarter

Not All Creators Convert. Brands Are Finally Catching Up.

Social Commerce just crossed $100B

Coachella and the Rise of the Festival-as-Funnel

One Trillion Impressions...

Hello from Japan! 🌸 Coachella "Olympics," Superfans, and the M&A of Social Commerce

Coachella "Olympics," Superfans, and the M&A of Social Commerce

MAC, Walmart, and "Future Impact Tracking" for Creators

The full-funnel handshake is here. Discovery is conversational, and the transaction is native.

The Creator Operating System: From Matching to Marketplace

When the platform becomes the partner and the conversation becomes the cart.

Selling TV, Contracts, and the $100 Billion Handshake

The creator economy just signed its biggest deal (and its most complex contract)

From Radio Stars to Retail Moguls: This Week in Social Commerce

The creator economy is getting a corner office and a radio frequency.

🌩️ A social storm is brewin’

Shifting ground in social habits, more social media bans, and a Staples Baddie FIT check follow-up!

The Marketplace Is the Feed. The Feed is the Marketplace.

The creator economy is no longer a separate category — it’s the cornerstone of modern retail.

A Perfect Storm for Sellers

How eBay’s acquisition of Depop, the latest Supreme Court tariff ruling, and TikTok Shop’s reversal on ending seller-fulfilled shipping in the U.S. are all shaping a highly favorable environment for sellers.

The Micro Era Begins

As social commerce swells into a $15.8B market, scale is losing to specificity — and the future belongs to niche creators, focused communities, and brands building their own ecosystems.

Social Stars Take Center Stage At The Big Game

Sunday’s ad spend revealed that top creators significantly drive sales. What about everyone else?

The Long Game of Social Commerce

Why TikTok, Whatnot, and PACKFIRE are betting on trust, creators, and community over quick sales

The TikTok Shop Shift No One Announced

Structure is beating spontaneity.

Influencer Marketing Works. The Metrics Don’t.

Why spend keeps rising, what brands actually look at, and where measurement is heading next.

Retail Is Breaking Its Old Rules

TikTok Shop, live events, community apps, and a Starbucks x MrBeast moment.

2026 Social Commerce Predictions 🛍️

From rogue live selling to creators turning into long term ambassadors

Home Depot goes creator-first and Instagram heads to TV

Retail leans into creators, Instagram expands its screen, and trust becomes the real bottleneck.

🔥 TikTok’s value spikes and Instagram rewires Stories

A big week for distribution. Instagram removes friction, TikTok’s US economics get clearer, and Pinterest sketches the next cultural wave.

Kim K’s Luxury Test on TikTok + MAC’s Multi-Platform Holiday Strategy.

and we're looking at BFCM's record breaking year

The Hidden Shift in Social Commerce: YouTube Takes the Crown

New data shows viewers trust YouTube creators far more than any other platform.

How to Create Content AI Will Surface First in 2026

The shift to AI-first discovery is already happening. Here is how creators and brands can stay visible.

The Next Trillion-Dollar Industry

From Emma Chamberlain’s eBay drop to Chewy’s creator storefronts, how live shopping and creator commerce are rewriting retail.

TikTok Shop’s finally hitting its sweet spot

Sales are up 200% and small food sellers are cashing in, welcome to snack-to-cart commerce.

🎓 Major: Medicine. Minor: Influencing.

China’s new law just upped the influencer game

What If Live Shopping Isn’t About Selling at All?

New research suggests we might have to re-think the roles of creators

Live shopping goes big, but ragebait goes bigger 😠

Walmart Live, Comic Con, CreatorIQ Connect and more

⚠️ MrBeast warns: “Scary times ahead for creators”

Best ChatGPT prompt to buy your Holiday gifts

OpenAI launching partnerships with Etsy, Shopify and Stripe

Does your retailer have a creator storefront?

Sephora and Condé Nast just launched theirs. Who’s next?

Buy your first home on TikTok?

Definitely book your next hotel stay

From Bed Rotting to Collectibles: this week in social commerce

and Live shopping is projected to dominate by 2030

The Beginning of the End for Ad Agencies?

TikTok launching GMV Max next week

Comment Section: Goldmine or Garbage?

and did Sydney Sweeney really not drive a single $1 in sales for American Eagle?

The Affiliate Space is Heating Up

LTK and ShopMy are creating their own universes

Brands Moving away from Traditional Influencer Strategies

--> Performance, Performance, Performance

The Roast of Emma Chamberlain

Pinterest teamed up with Emma Chamberlain for its first-ever co-branded product. Here’s what it means.

Everyone’s a creator now — even your CEO

Built-in distribution is the new moat. And if you don’t have it, you better become it.

She moves $1 million a week on Whatnot

From Whatnot to Walmart, the creator sales machine is hotter than NYC in June

Gary Vee's Top Pick for 2025

It’s live, it’s selling fast, and it’s not on TikTok. Plus: Coffee shop creators and Marvel auctions heating up.

🇫🇷 From Cannes to Coach: Everyone’s Selling

Coach’s smartest move yet, Try Your Best gets funding, and China’s looking back at us.

Creators Quit Jobs & Brands Rethink Ads

Even B2B is starting to dance.

TikTok’s New Beauty Powerhouse + Clean Commerce on the Rise

From Trace’s Oats to Sweeney’s soap, the feed’s getting fresh.

Substack, Discord, Whatnot... Can All Fit Inside Social Commerce?

From Substack to Whatnot to Phia — the space is evolving.

QVC, The Bachelor, and a Substack Walk Into a Storefront

Creator drops, brand days, and why livestreams might finally be working in the US.

The Real Star of the Met Gala — eBay

When couture Met commerce: how eBay hijacked the carpet, again.

QVC Goes 24/7, LTK Goes Post-Social & Linktree Goes All-In

Social selling is moving faster than ever — get caught up before your competitors do.

TikTok’s Trouble, Whatnot’s Flex, and Instagram’s Lockdown Era

Social commerce keeps mutating—this week it’s platform power plays, fresh seller tools, and the only headlines that actually move money.