The Next Trillion-Dollar Industry
From Emma Chamberlain’s eBay drop to Chewy’s creator storefronts, how live shopping and creator commerce are rewriting retail.
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Hi again friends,
It got cold fast 🥶 but the social commerce world’s heating up.
Live shopping is now being called a trillion-dollar industry in the making.
This week, we’re also looking at how Emma Chamberlain’s eBay collab is redefining resale and how Chewy’s building out creator storefronts ahead of the holiday rush.
Let’s get into it.
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
(November 11th)
💸 Live shopping’s trillion-dollar future
The New York Post just anointed live shopping as “the next trillion-dollar empire.” Global livestream commerce is expected to hit $1T by 2030, driven by Gen Z, gamified selling, and creator-led storefronts. Analysts say the U.S. is finally catching up to China’s model, with TikTok Shop leading the charge. The new reality: every creator could soon double as a QVC host.
📎 Read more NY Post
📌 Pinterest’s new AI assistant turns ideas into action
Pinterest launched an in-app conversational shopping assistant that helps users refine searches, compare products, and build personalized boards through chat. The goal: move from “inspiration” to transaction by letting people talk their way to a purchase. It’s another sign that social platforms are quietly becoming AI shopping engines, only this one has taste.
📎 Read more Campaign Live
🧢 Snap revisits NFTs
Snap is quietly tiptoeing back into Web3. The platform is testing a feature that lets users showcase verified NFTs as AR stickers or profile elements — a blend of digital ownership and creative flex inside the app. The move signals a renewed push toward making digital assets part of everyday social identity.
Still, the question lingers: will it stick this time, or is this just another “late-in-the-bull-cycle” experiment?
📎 Read more PYMNTS
🎤 Seller Spotlight
Emma Chamberlain turns her closet into a cause
Emma Chamberlain partners with eBay
eBay and creator-turned-style icon Emma Chamberlain just launched a luxury charity drop, part closet clean-out, part cultural moment. The campaign features dozens of pieces from Emma’s personal archive, including designer staples from Prada, Celine, and Vivienne Westwood, with all proceeds supporting Feeding America.
The drop sold out in hours, drawing over 500,000 page views in its first 24 hours and sending a noticeable spike in searches for “Emma Chamberlain eBay” across Google Trends.
For eBay, this builds on serious momentum. The company’s authenticated fashion category has grown 30% year-over-year, with luxury resale now accounting for more than $500 million in GMV globally. By pairing credibility (authenticity tags and verified sellers) with creator cachet, eBay is positioning itself squarely between The RealReal and Depop, but with more storytelling power.
For Chamberlain, it’s brand alchemy: turning secondhand resale into an extension of her personal brand: relatable, sustainable, and just exclusive enough. The collaboration also shows how creator-driven resale can move beyond one-off novelty toward something resembling live fashion media, where identity and commerce converge in real time.
📎 Read more Tubefilter
🧠 Brand Move of the Week
Chewy expands creator commerce ahead of the holiday pet boom
Chewy Storefronts now boasts more than 600 creators
Chewy is doubling down on creator commerce just in time for the holiday pet rush. The retailer has expanded its Creator Network to 600 influencers, up from about 100 earlier this year, making it one of the largest coordinated creator pushes in U.S. retail.
The timing tracks. Americans are expected to spend more than $140 billion on pets in 2025, according to the American Pet Products Association, with Q4 always delivering the biggest “pet parent” splurge. Chewy wants in, and it’s betting on creators to drive the wave.
The campaign leans into what Chewy does best: emotional storytelling powered by algorithmic precision. From dog unboxings to cat reaction videos, the content is designed to travel, optimized for TikTok, YouTube Shorts, and Reels, while linking directly into Chewy’s affiliate and auto-ship programs.
Chewy joins a growing list of retailers investing in creator storefronts. Sephora launched My Sephora Storefront in September, Lowe’s unveiled a creator network with shoppable profiles, and Walmart has been building on its Walmart Creator platform since 2022.
Together, they’re turning influencer marketing into full-stack retail distribution — one storefront at a time.
📎 Read more NetInfluencer
Ok that’s it for this week. Stay warm and see you next week. In the meantime, Sell! Sell! Sell! 🫡