QVC Goes 24/7, LTK Goes Post-Social & Linktree Goes All-In
Social selling is moving faster than ever — get caught up before your competitors do.
Welcome back to Sell! Sell! Sell! 🛍️
Each week, we break down what’s actually happening in social commerce — the platforms making moves, the sellers winning big, and the new plays you’ll want to know about.
If you’re building, selling, creating, or scaling in this world, you’ll want to stay close.
If we’re just landing in your inbox for the first time, consider this your inside track.
🚨 This Week’s Headlines
(April 29th)
🔗 Linktree Turns Creator Pages into Sponsored Storefronts
The OG Link-In-Bio company, Linktree now lets brands pay to feature sponsored links directly on creator profiles — with creator approval — turning passive “link in bio” pages into monetizable mini storefronts.
Early partners like Netflix and Adobe are already testing these placements, marking a shift from traditional affiliate links to direct brand-to-creator sponsorship baked into the discovery layer of social commerce.
📺 QVC Goes 24/7 on TikTok
The OG live shopping channel, QVC has launched a 24/7 livestream shopping channel on TikTok Shop — the first of its kind in the U.S. We’ll keep reporting on how they get on.
But…over 74,000 creators (!) have already pushed QVC products on TikTok since August last year.
LTK launched a shopping-first platform, removing the volatility of traditional social media.
Instead of chasing algorithm visibility, creators can now build direct storefronts where shopping — not content performance — drives discovery and revenue.
Especially relevant as TikTok faces more regulatory heat in the U.S., and Instagram continues to de-prioritize creator content in favor of ads and Reels.
🎤 Seller Spotlight
Elyse Breanne Design’s TikTok Takeoff @elysebreannedesign
Primary Channel | Top Brands / Items | Hook |
TikTok organic video content | Art prints, stationery, accessories | Authentic behind-the-scenes content + personal storytelling |
Elyse Breanne Design is a North Carolina–based brand founded by artist and law school graduate Elyse Burns. Leveraging TikTok, she transformed her side hustle into a thriving business:
Over $300,000 in sales within a few months on TikTok Shop, averaging more than $60,000 per month.
$41,000 in sales in a single day, showcasing the power of viral content and effective product promotion.
Elyse’s approach centers on sharing authentic behind-the-scenes content, including product design processes, order packing, and daily operations. This transparency fosters a strong connection with her audience, turning casual viewers into loyal customers.
Why it matters: Elyse’s business wasn’t built on flashy ads or influencer collabs — it was built on trust. By showing the work, not just the product, she turned followers into fans and scaled from side hustle to multi-six-figure seller. Her story proves there’s real power in owning your craft and your distribution.
🧠 Brand Move of the Week: Perfect Ted
@perfecttedenergy (UK)
Perfect Ted, a matcha-based energy drink company co-founded by Marisa Poster, Teddie, and Levi Levenfiche, has effectively utilized TikTok Live to propel its brand forward. Their inaugural TikTok Live session attracted nearly 200,000 viewers, with 120,000 being new to the brand, resulting in sales that doubled their most aggressive forecasts.
Collaborating with the agency Go Places, Perfect Ted managed their TikTok Shop presence, creator outreach, and live production. They invested in intensive training for their presenter to authentically communicate the product’s unique value during live sessions. This comprehensive campaign included cross-channel promotion and pre-show registrations, culminating in a gross merchandise value of £21,000, with 65% attributed to live sessions.
Why it matters: Perfect Ted’s launch wasn’t a lucky viral moment — it was a case study in how to plan, produce, and promote live shopping like a modern campaign. They didn’t just show up on TikTok Live — they engineered the outcome. That’s the blueprint more brands should be studying right now.
“it was ‘like being in a retail store the size of Wembley Stadium and you’re the only salesperson with a megaphone”
Marisa Poster - Perfect Ted Founder
🔭 Trend Watch: Social Commerce Without Social Media Platforms?
What’s bubbling:
Smart brands and sellers aren’t just chasing views on TikTok, Whatnot, or Instagram — they’re quietly building direct relationships with buyers.
Why it matters:
With regulation looming (hello, TikTok ban talk) and algorithms constantly shifting, relying purely on platform reach is risky.
The sellers winning long-term are the ones turning followers into owned audiences — email lists, SMS communities, and dedicated post-social storefronts.
Signs it’s happening:
LTK’s new post-social platform lets creators sell without chasing algorithmic reach.
Top Whatnot sellers are pairing live selling with personal SMS/email capture to keep customers beyond a single app.
👀 Translation:
It’s not just about winning the algorithm today.
It’s about owning the buyer tomorrow.
See you next week. In the meantime, Sell! Sell! Sell! 🫡